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商品編號： 9-378-024 出版日期： 1977/08/01 作者姓名： Hamermesh, Richard G.;Gordon, Karen;Reed, John P. 商品類別： Other 商品規格： 21p 再版日期： 1987/04/17 地域： United States 產業： Packaging, cartons & containers;Manufacturing 個案年度： 1977 - 1977
商品敘述：
Describes the technical, economic, and competitive trends in the metal container industry. The strategy of Crown Cork and Seal is then described in relation to these trends. Focuses on two immediate threats to Crown''s strategy: the future of aerosol cans, given the ozone problem; and the impact of the banning of nonreturnable containers.
涵蓋領域：
Technological change;Business policy;Packaging;Corporate strategy;Industry structure;Social responsibility;SWOT analysis;Organizational culture
相關資料：
Case Teaching Note, (5-378-108), 8p, by Richard G. Hamermesh
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